(playful lounge music)
- In this segment, we're gonna be talking about
optimizing your earning
through bits and subscriptions.
When it comes to bits, a big part is educating your audience
and your community about how bits work,
how convenient they can be,
and how they can go about purchasing or earning bits.
- One of my favorite things about bits is the
ability to customize alerts based on the amount of bits
that somebody cheers.
I figured very early on as a space
and science fiction broadcaster,
I gotta have space and science fiction related
alerts in my stream.
So if somebody cheers 117 bits,
you get a Halo little animation,
you also get a Halo audio snippet
that for me is nostalgic,
so it makes me happy, I get excited when I hear it,
so I feel like that kind of thing
that community wants to take part in as well.
- Reminding that your audience about free bits they can earn
through ads and also any of the discounts
or promotions that they're doing through Twitch Prime
is very important.
- Well, I have the StreamLabs cup to where
if anybody cheers, you actually have a storing
of the bits and then
someone drops in a big bit,
they can just explode the cup, that's always been fun.
- So I think the subscription program on Twitch
is one of the most important functions as a broadcaster,
and there's so many different ways
to use it as a broadcaster.
- Something that I do from time to time
is I'll do a subathon
where I stream for a long period of time,
and subscribers can add time to the stream,
people definitely are encouraged when it comes
to stuff like that.
- When incentivizing subscribers
and even higher tier subscribers,
consider giving them something minimal
that they will still appreciate,
but won't just seem like you're selling out
and only providing content
to the subscribers of your channel.
- By all means, take advantage of the sub program.
Any benefits that you can give people
for subscribing to you, whether it's emotes,
whether it's giving them a sub-only Discord,
or whatever you want,
it's really going to elevate your stream
and really push people to say hey,
maybe I should actually support this broadcaster
for that month.
- When you do an event to incentivize subscribers and bits,
you might see a bump in revenue,
but don't expect everybody to hang around just yet.
Always be looking forward to that next goal,
and try to provide something fresh,
so that the people who are sticking around
aren't seeing the same content all the time.
Promise new types of content.
If you're a variety streamer, do something like
cooking, or IRL, to bring something new to the table.
- I think the important thing is,
just because someone wants to give you more money
doesn't mean that you want
to treat them a different way in your channel.
Every sub is important to your channel,
and I think that's something super important
to remember as a broadcaster.
- For the most part, I try not to push too hard
for things like subs and bits,
just because I feel like that's going to happen naturally
if people are enjoying your content
and they have the capability of doing so.
- Subscribers do tend to be a more reliable income,
but you have to remember
that you will always be fluctuating,
numbers going down, numbers going up.
Take every little win as a huge victory,
and don't fret the low number drops.