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- So pursuing different sponsorships as a streamer
is something that eventually becomes, you know,
a little more prevalent, especially as you grow.
But as you start out, you know, from the beginning,
it's something to keep in mind as a good way
to optimize your earning potential.
- I started working with a couple brands
mostly because I reached out to them.
Monster Energy is one I reached out to
when I was, like, 15 years old, and they said no,
and then I reached out to them again, and they said yes.
There's a lot of different ways you can go about it.
Networking is gonna be important
in literally every aspect of your life;
whether you go to a convention or not
is not the only way to network.
Face-to-face is obviously better,
so if you're at TwitchCon, have business cards handy,
and meet people, and don't be afraid to just chat.
At the same time, you can do it online,
you can do it on Twitter.
If you see a company that represents something
you would like to promote,
have no fear in just asking them
if they might wanna get in contact to work something out.
There's always a PR person
at the other side of that computer screen,
and just getting your name in their head
is a huge step forward.
- A good way to leave the door open
for potential sponsorship opportunities is to make sure
that you have proper business contact information
on the bottom, below your stream, in your profile,
in your different social media things
like Twitter and whatnot.
Have a business email that developers,
or publishers or people that are in charge
of managing these different deals and sponsorships
can reach out to you, to see if you're interested.
There are a lot of brands
that are going to want certain numbers,
whether it be concurrent viewers
or a certain amount of followers,
to justify working with you and having you
as a good brand ambassador.
But I think a lot of it is also your perspective.
If you can sell yourself to a company,
and why your stream and your community is so important
that their brand should wanna work with you,
that is a talent in itself,
and I think that before you approach any company
you need to know your worth,
and what you can bring to the company.
- My channel grew to a size
where I could start working with brands
pretty much immediately, because I had already had
preexisting brands from YouTube.
I would highly suggest waiting until you have
an average concurrent viewership of about 100 or more
to approach anybody with a monthly
or any specific type of sponsorship,
mostly because there's not a lot of benefit to either party.
You're not gonna make enough money
to make that sponsorship necessarily worthwhile
for the work you're gonna put in,
and at the same time, that company
is maybe gonna get a bad taste in their mouth.
- There are plenty of tools at your disposal
on the Twitch dashboard that'll allow you
to go through your analytics, your data,
your viewers, your concurrent viewers,
obviously, your subs, your engagement, things like that.
There's a lot of tools in the dashboard that you can explore
and find that you can share with people
that maybe will ask for these sorts of things.
- You should know your rate of growth,
your projections, where you think you're gonna be growing,
because if you are growing really fast
and you take a brand deal at 100 concurrent viewers,
and then the next week you have 200,
and the next month you have 500,
you just lost a lot of money because you were impatient.
Take your time, do your research,
and make sure that you're working with companies
that you really, really wanna work with.
- It's just as important to curate, and be picky,
and manage, and be a little selective,
with the deals that you accept,
to make sure that you aren't tarnishing your brand
or your reputation.
Make sure it's still in keeping with,
this is a game that I'm interested in,
or my viewers are interested, and I think
it's gonna create some interesting content.
Disclosing brand relationships, without a doubt,
is incredibly important.
You should never feel ashamed
to disclose your sponsorship opportunities.
If you do feel ashamed, you feel weird about it,
don't take that opportunity.
Only promote brands or companies
that you yourself are willing to put your word behind,
and make sure your word has value.
- Make sure that you look past the money
and think, will this be a good product for my viewers?
Will my viewers like this, and is it a good product?
There are so many companies
that are starting up in the gaming space,
and just make sure you know what product
that you are going to be promoting
before you start to promote it to your viewers,
who are possibly going to be spending money on that
because of your recommendation.